Turbocharge your brand
with Throdle

Reach a hyper-focused audience of car and motorsport enthusiasts.

We believe in a place where engaged car and motorsport fans can connect and talk without unwanted content. That’s why we built the Throdle app – so this premier community of engaged car and motorsport fans can connect with one another through their shared passion of cars, groups, and experiences that drive the automotive culture. So, why not fuel those connections where they already are? 

Why Ride With Throdle?

As an official sponsor of Formula DRIFT (FD) for 2022, we offer FD Drivers exciting marketing and partnership opportunities to expand their brand on and off the track all year round, at zero cost to them. Which means your sponsorship dollars will take you that much farther in reaching the fans.

Benefits of your Exclusive Throdle Profile



Increase your engagement with Throdle’s targeted audiences of drift and automotive fans:

  • Promote your Sponsored Drivers, their cars and mods
  • Drive more traffic to your products and services
  • Create a fan group around your products
  • And much more!

Collaborate with our media production team and create custom content:

  • Throdle’s exclusive behind-the-scenes race coverage
  • Access to media content for use in your social media accounts
  • Co-branded merchandise promoted at the event and online

Uncover what fuels your customers’ passion

There’s nothing more impactful than content created by your customers and community. Rev up and engage your customers:

  • Promote their Fan Clips on Throdle and on all social platforms
  • Thank them and engage with them on the app
  • Coming Soon: Throdle’s Audience Insights Platform

These benefits are only available to Formula DRIFT Business Sponsors with an exclusive Throdle Profile.

READY TO get started?

Just click “Sign Me Up” below. We’ll set up your Verified Business Account and forward login details and instructions on how to get the most out of your Throdle profile.